Yuav ua li cas xaiv cov hniav nyiaj hniav kub zaub sawv manufacturers

Cov hniav nyiaj hniav kub tso saibkev sib tw nce ntxiv, xaiv cov chaw tsim khoom tsim nyog txiav txim siab qhov ua tiav lossis tsis ua tiav ntawm cov khw muag khoom

"Qhov zoo ntawm cov khoom txee ncaj qha cuam tshuam rau cov neeg siv khoom xav txog tus nqi ntawm cov hniav nyiaj hniav kub." Raws li tsab ntawv tshaj tawm tshiab ntawm International Visual Marketing Association (VMS), ntau dua 70% ntawm cov neeg siv khoom yuav nug txog qhov tseeb ntawm cov khoom vim yog cov cuab yeej ua haujlwm tsis zoo. Nrog rau kev sib tw hnyav hauv kev lag luam hniav nyiaj hniav kub, cov tswv lag luam 'kev thov rau cov khoom txee tau hloov los ntawm "siv tau" mus rau "kev paub dhau los", thiab yuav ua li cas xaiv cov tuam txhab nrog ob qho tib si zoo, nqi thiab kev tsim kho tshiab tau dhau los ua qhov teeb meem tseem ceeb ntawm cov neeg yuav khoom thoob ntiaj teb.

Nyob rau hauv no mov saw restructuring, Tuam Tshoj tus Dongguan ib zaug dua ua lub hom phiaj. Raws li lub nroog loj tshaj plaws hauv ntiaj teb no, ntawm no sib sau ua tiav cov saw hlau ua tiav los ntawm kev ua hlau mus rau qhov chaw kho mob, thiab DongguanOn tus txoj kev ntim khoomCo., LTD. (tom qab no hu ua "On tus Txoj kev ntim khoom") nrog ob qhov zoo ntawm "qhov kev txawj ntse + thaj chaw faib nyiaj", tau dhau los ua tus khub mus sij hawm ntev ntawm cov khoom lag luam thoob ntiaj teb xws li Tiffany thiab Pandora.Nws cov qauv kev lag luam muab cov qauv rau kev lag luam.

Yuav ua li cas xaiv cov khoom lag luam zoo nkauj zoo nkauj

-Four core qauv rau cov chaw tsim khoom zoo

1.Qhov chaw Hoobkas: tsis lees txais tus nqi nruab nrab tus nqi thiab ntaus nqi cov ntsiab lus mob ncaj qha

Covhniav nyiaj hniav kub zaub sawvkev lag luam muaj ntau txheej txheej txheej ntawm "lub Hoobkas - tub luam - hom sab" rau lub sijhawm ntev, ua rau muaj kev nce nqi ntawm kev yuav khoom ntawm 20% -40%. Ntawm tus txoj kev ntim khoom ua raws li "100% qhov chaw ua haujlwm ncaj qha" qauv, nrog thaj tsam ntawm 28,000 square meters ntawm nws tus kheej lub Hoobkas, los ntawm cov hlau casting, CNC engraving rau electroplating txheej tag nrho cov txheej txheem ntawm kev ua tiav, cov neeg siv khoom yuav raug txo los ntawm 35%. Nws tus thawj tswj hwm Chen Hao suav ib tus as-qhauj: "Kev siv lub nplhaib stainless hlau caj dab ua piv txwv, los ntawm kev sib cuam tshuam, tus nqi ntawm ib daim tuaj yeem raug txo los ntawm $ 18 txog $ 12."

2.Geographical dividend: Cov txiaj ntsig ntawm kev tsim khoom ntawm Dongguan

Raws li "lub ntiaj teb Hoobkas", Dongguan muaj irreplaceable zoo nyob rau hauv lub teb ntawm hardware ua:

Tag nrho cov khoom siv uas xav tau rau lub rooj muag zaub tuaj yeem yuav hauv ib lub voj voog 30 km, los ntawm 304 stainless hlau mus rau acrylic turntables, thiab cov saw hlau teb ceev yog ntsuas hauv cov xuab moos;

Nyob ib sab ntawm cov chaw nres nkoj ntawm Hong Kong thiab Shenzhen, xa mus rau cov chaw nres nkoj loj hauv Tebchaws Europe thiab Tebchaws Meskas tsuas yog siv sijhawm 18-25 hnub, txuag 7 hnub ntawm lub sijhawm thauj khoom ntau dua li Midwest cov lag luam;

Cov txuj ci tshwj xeeb muaj zog, qhov nruab nrab lub neej ua haujlwm ntawm cov kws kho vajtse hauv zos tshaj 8 xyoo, thiab feem ntau ntawm cov kws tshaj lij laus yog 15%. "Lub caij Christmas dhau los, peb tau nthuav dav ntau lawm ntawm 2,000 teeb tsa cov khoom txee rau Asmeskas cov neeg siv khoom, thiab nws tsuas yog siv 22 hnub kom tau txais kev txiav txim mus rau Los Angeles." Chen Hao muab piv txwv.

3. Technical moat: precision manufacturing ntawm millimeter qib kev sib tw

Kev sib tw ntawm On tus txoj kev ntim khoom yog rooted nyob rau hauv peb technical barriers:

Micron-theem machining raug: Kev taw qhia ntawm TRUMPF laser txiav tshuab nyob rau hauv lub teb chaws Yelemees tuaj yeem tswj kev kam rau siab ntawm cov hlau bracket rau ± 0.05mm los xyuas kom meej tias cov qhwv ntsej thiab cov hniav nyiaj hniav kub tiv tauj taw tes yam tsis hnav;

Environmental tiv thaiv plating txheej txheem:cyanide-dawb kub plating tshuab, plating thickness yuam kev ≤3μm, thiab los ntawm EU REACH kev cai xeem;

Intelligent khoom tswj system: cia li pom khawb, npuas thiab lwm yam tsis xws luag los ntawm lub tshuab tsis pom kev, thiab qhov tsis xws luag yog tsawg dua 0.2%.

4. Agile innovation: huab ceev los ntawm kev kos duab rau txee

Tsoos zaub sawv customization xav tau ntau tshaj 45 hnub ntawm lub voj voog xa khoom, thiab On tus Txoj kev ntim khoom los ntawm kev sib xyaw ua ke ntawm "digital ntxaib + yoog raws cov kab ntau lawm", kom ua tiav "3 hnub ntawm cov qauv tsim, 15 hnub ntawm cov khoom loj":

3D qauv huab platform:cov neeg siv khoom tuaj yeem kho cov qauv tsim hauv online thiab tsim cov nqi kwv yees thiab xa khoom hauv lub sijhawm;

Modular ntau lawm kab:Hloov cov khoom sib txawv ntawm cov khoom siv thiab cov pwm hauv 10 feeb, txhawb kev ua haujlwm txhua hnub ntawm 20 hom kev txiav txim.

Jewelry display case

- Ua li cas On tus txoj kev rewrite kev lag luam txoj cai?

Case 1: Qhov "Display Revolution" uas txuag cov hniav nyiaj hniav kub uas tsis tuaj yeem muag

Lumiere, Fabkis lub teeb khoom kim heev, muaj lub khw muag khoom hloov pauv qis dua qhov nruab nrab ntawm kev lag luam vim qhov tsis sib xws ntawm cov khoom txee thiab cov khoom tonality. Ntawm tus Txoj kev ntim khoom tailor-made "Light series" kev daws teeb meem:

Upgrade khoom: Kev siv aviation aluminium alloy anodized bracket, txo qhov hnyav ntawm 50%, corrosion kuj nce 3 zaug;

Structure innovation:Lub teeb ci LED teeb pom kev zoo li lub hnub qub los ntawm cov hniav nyiaj hniav kub refraction, uas ua rau cov nqi nce ntawm 28%;

Tus nqi optimization:12% cov khoom siv txuag nyiaj los ntawm cov khoom siv hauv zos thiab 27% qis dua tag nrho cov phiaj xwm phiaj xwm tshaj li hais los ntawm cov neeg muag khoom nyob sab Europe.

Case 2: Qhov "tuag riam phom tam sim" ntawm e-lag luam nyob

Cov tsoos zaub sawv ntawm lub taub hau hniav nyiaj hniav kub studio yog loj thiab nyuaj rau disassemble, ua rau tsis tshua muaj efficiency ntawm daim ntaub teb. Ntawm tus txoj kev Kev txhim kho pob "Quick Pack Magnetic Kit":

5 vib nas this sib dhos:Txhua qhov chaw txuas nrog cov hlau nplaum sib nqus thiab tuaj yeem raug tshem tawm yam tsis muaj cuab yeej;

Scene adaptation:Muab Nordic minimalist, Suav tshiab thiab lwm yam 6 style teeb, ib hnub nyob SKU nqa peev xwm nce 40%;

Logistics optimization: Qhov ntim tom qab folding yog txo los ntawm 65%, txuag ntau tshaj $ 120,000 hauv kev thauj khoom thoob ntiaj teb txhua xyoo.

Cov hniav nyiaj hniav kub nthuav qhia rarchasing

- Zam plaub qhov pitfalls

1. Superstitious tus nqi qis:Cov chaw tsim khoom lag luam Esxias sab hnub tuaj muab 15% tus nqi qis dua, tab sis cov qauv kev ua siab ntev yuav raug txo qis los ntawm 3 zaug;

2. Tsis quav ntsej txog cov cai vaj tse: Nws yog ib qho tsim nyog kom paub meej txog cov tswv cuab ntawm kev tsim cov duab kos los tiv thaiv kev muag khoom thib ob;

3. Hla lub Hoobkas tshuaj xyuas:surprise xyuas ntawm lub Hoobkas ib puag ncig cov cuab yeej tiv thaiv thiab kev tiv thaiv cov neeg ua haujlwm;

4.Underrated ntawv pov thawj: European thiab Asmeskas kev lag luam yuav tsum ua raws li CPSC (US) thiab EN71 (EU) cov qauv kev nyab xeeb.

Cov ntsiab lus

Thaum "Made in China" dhia mus rau "Ua hauv Tuam Tshoj", tus qauv rau kev xaiv cov chaw tsim khoom khib nyiab tau hloov ntawm "tus nqi tseem ceeb" mus rau "tus nqi symbiosis". Los ntawm kev cog qoob loo sib sib zog nqus ntawm qhov chaw tsim khoom thiab thaj chaw faib nyiaj, On tus txoj kev ntim khoom tsis yog tsuas yog ua pov thawj lub ntiaj teb kev sib tw ntawm cov khoom siv hauv zos, tab sis kuj rov txhais lub ntsiab lus ntawm cov neeg muag khoom zoo - nws tsis yog tus tsim khoom nkaus xwb, tab sis kuj yog tus tsim ntawm cov khw muag khoom lag luam. Nyob rau hauv lub neej yav tom ntej, nrog rau kev txhim kho ntawm ntse hnav thiab meta-ntiaj teb thev naus laus zis, cov cuab yeej tso saib yuav hloov zuj zus mus rau hauv kev nkag mus rau hauv lub ntiaj teb virtual thiab tiag tiag, thiab cov tuam txhab tsim khoom hauv Suav teb tau ua tus thawj coj hauv qhov kev hloov pauv no.