How to choose jewelry display stand manufacturers

Jewelry display competition escalates, choosing the right manufacturer determines the success or failure of retail

“The quality of a display shelf directly affects consumers’ perception of the value of jewelry.” According to the latest report of the International Visual Marketing Association (VMS), more than 70% of consumers will question the authenticity of the product due to the rough display tools. With the fierce competition in the jewelry industry, brand owners’ demand for display shelves has shifted from “usable” to “extreme experience”, and how to choose manufacturers with both quality, cost and innovation capabilities has become the core issue of global buyers.

In this supply chain restructuring, China’s Dongguan has once again become the focus. As a major global manufacturing town, here gathers the complete industrial chain from metal processing to surface treatment, and Dongguan On the way Packaging Products Co., LTD. (hereinafter referred to as “On the way Packaging”) with the dual advantages of “source wisdom + geographical dividend”, has become a long-term partner of international brands such as Tiffany and Pandora. Its business model provides a template for the industry.

How to choose a quality jewelry display manufacturer

-Four core criteria for a quality manufacturer

1.Source factory: reject middleman premium and hit cost pain points directly

The jewelry display stand industry has a multi-layer circulation structure of “factory – trader – brand side” for a long time, resulting in an increase in procurement costs of 20%-40%. On the way packaging adhere to the “100% source direct operation” model, with an area of 28,000 square meters of its own factory, from metal casting, CNC engraving to electroplating coating the whole process of independent completion, customer procurement costs can be reduced by 35%. Its general manager Chen Hao calculated an account: “Taking a stainless steel necklace rack as an example, by de-intermediation, the cost of a single piece can be reduced from $18 to $12.”

2.Geographical dividend: Cluster effect of Dongguan manufacturing

As the “world factory”, Dongguan has irreplaceable advantages in the field of hardware processing:

All the accessories needed for the display stand can be purchased within a 30 km radius, from 304 stainless steel to acrylic turntables, and the supply chain response speed is measured in hours;

Adjacent to the ports of Hong Kong and Shenzhen, shipping to major ports in Europe and the United States only takes 18-25 days, saving 7 days of logistics time than Midwest enterprises;

The talent reserve is strong, the average working life of local hardware technicians exceeds 8 years, and the proportion of senior technicians is 15%. “Last Christmas season, we expedited production of 2,000 sets of display shelves for US customers, and it only took 22 days to get the order to Los Angeles.” Chen Hao gave an example.

3. Technical moat: precision manufacturing of millimeter level competition

The competitiveness of On the way packaging is rooted in three technical barriers:

Micron-level machining accuracy: The introduction of TRUMPF laser cutting machine in Germany can control the tolerance of the metal bracket to ±0.05mm to ensure that the earring buckle and jewelry contact point without wear;

Environmental protection plating process: cyanide-free gold plating technology, plating thickness error ≤3μm, and through the EU REACH regulation test;

Intelligent product control system: automatically detects scratches, bubbles and other defects through machine vision, and the defect rate is less than 0.2%.

4. Agile innovation: extreme speed from drawing to shelf

Traditional display stand customization needs more than 45 days of delivery cycle, and On the way packaging through the combination of “digital twin + flexible production line”, to achieve “3 days of sample production, 15 days of mass production” :

3D modeling cloud platform: customers can adjust design parameters online and generate cost and delivery estimates in real time;

Modular production line: Switch different specifications of fixtures and molds within 10 minutes, support daily processing of 20 kinds of custom orders.

Jewelry display case

-How does On the way rewrite industry rules?

Case 1: The “Display Revolution” that saved unsalable Jewelry

Lumiere, a French light luxury brand, has a store conversion rate lower than the industry average due to the mismatch between display shelves and product tonality. On the way packaging tailor-made “Light series” solutions:

Material upgrade: The use of aviation aluminum alloy anodized bracket, weight reduction of 50%, corrosion resistance increased by 3 times;

Structural innovation: The embedded LED light belt forms a star-shaped effect through jewelry refraction, which increases the unit price by 28%;

Cost optimization: 12% material cost savings through localized sourcing and 27% lower overall project budget than quoted by European suppliers.

Case 2: The “instant killing weapon” of live e-commerce

The traditional display stand of a head jewelry studio is bulky and difficult to disassemble, resulting in low efficiency of field cloth. On the way Packaging development “Quick Pack Magnetic Kit” :

5 seconds assembly: All parts are connected by magnetic magnet and can be disassembled without tools;

Scene adaptation: Provide Nordic minimalist, new Chinese and other 6 style sets, one-day live SKU carrying capacity increased by 40%;

Logistics optimization: The volume after folding is reduced by 65%, saving more than $120,000 in international freight annually.

Jewelry display rurchasing guide

-Avoid the four pitfalls

1. Superstitious low prices: Southeast Asian factories offer 15% lower prices, but the tolerance standards may be relaxed by 3 times;

2. Ignoring property rights: it is necessary to confirm the copyright ownership of design drawings to prevent secondary resale;

3. Skip factory inspection: surprise inspection of factory environmental protection equipment and employee protection measures;

4.Underrated certification: European and American markets require compliance with CPSC (US) and EN71 (EU) safety standards.

summary

When “Made in China” jumps to “Made in China”, the standard for selecting display rack manufacturers has shifted from “cost priority” to “value symbiosis”. Through deep cultivation of source manufacturing and geographical dividends, On the way packaging not only proves the global competitiveness of local supply chains, but also redefines the connotation of quality suppliers – it is not only a producer, but also a co-creator of brand retail experience. In the future, with the development of smart wear and meta-universe technology, display tools will evolve into a super entrance to connect the virtual and real world, and Chinese manufacturing enterprises have taken the lead in this change.