How to make a jewelry display stand

Uncovering how Dongguan Ontheway Packaging reshape the jewelry display experience through design and manufacturing.

From “shelves” to jewelry “artistic displays”: jewelry displays enter the era of experiential marketing

“The 7 seconds that consumers stay in front of the counter determine 70% of their purchasing decisions.” According to data from Retail Next, a global retail research organization, in 2023, more than 60% of jewelry brands will invest their budgets in customized display racks to increase conversion rates and customer unit prices through personalized displays. From high-end shopping malls to live e-commerce, hardware jewelry display racks that combine functionality and aesthetic value are becoming the core tools for brands to shape scene-based experiences.

As a major center of the global jewelry supply chain, Dongguan’s manufacturing companies are once again on the cusp of the trend. Manufacturers represented by Dongguan Ontheway Packaging Products Co., Ltd. (hereinafter referred to as “Ontheway Packaging”), with their “metal precision processing + modular design” capabilities, provide display solutions from single products to sets for brands such as Tiffany and Swarovski, promoting the industry’s transition from “standardization” to “customization”.

Dissecting the Hardware Jewelry Display Stand

A Precise Balance of Function and Aesthetics

1. Metal Craftsmanship: A Quality Competition Between Millimeters

The core of the hardware jewelry display stand lies in the precision of the metal structure. Ontheway packaging uses 304 stainless steel and aviation aluminum alloy as the main materials, and uses CNC numerical control cutting to ensure that the bracket hole position error is ≤0.1mm to avoid problems such as necklace hook shaking and earring buckle loosening. Its original “double anodizing process” can increase the hardness of the metal surface to HV500, and the wear resistance exceeds the industry standard by 3 times, and it still maintains its luster even if it is taken and put thousands of times a day.

2. Scenario-based design: Let the jewelry display “tell” the brand story

For different jewelry categories, Ontheway packaging has developed 4 functional modules:

Necklace hanger: V-shaped non-slip hook design, suitable for chains from 0.3mm thin to 8mm thick;

Earring magnetic base: embedded strong magnet sheet, single-point load-bearing up to 200g, solve the pain point of easy ear plugs falling off;

Ring rotating tray: 360° acrylic turntable, each grid embedded with anti-scratch velvet cloth;

Neck hanging display stand: ergonomic arc fits the neck curve, can display 6 necklaces at the same time.

“The ‘Eiffel Tower’ theme set we designed for a French brand combines the display stand with a miniature landscape, and the customer unit price has increased by 25%.” Fiona, design director of Ontheway packaging revealed.

3. Jewelry set display solution: from single product to spatial narrative

In response to the needs of live e-commerce and pop-up stores, Ontheway Packaging launched the “Smart Combination Set”:

Basic version: Contains 12-hook necklace rack + 24-grid earring board + 8-position ring stand, supports free splicing;

Ultimate version: Adds Bluetooth sensor light strip, gravity sensor rotating base, and voice control of display angle;

Customized version: Electroplated bracket according to brand VI color system, laser engraved brand LOGO.

This type of set can increase jewelry display efficiency by 40%, especially suitable for small and medium-sized sellers to quickly build high-quality scenes.

Intelligent manufacturing upgrade of jewelry display racks

the ultimate challenge of small batch customization

Traditional hardware display racks require a minimum order of 500 pieces, while Ontheway Packaging achieves “minimum order of 10 pieces + 7-day delivery” through three major technological breakthroughs:

1. Parametric design system: input jewelry size, weight and other data to automatically generate bracket structure drawings;

2. Flexible electroplating production line: through programmable robotic arms, 20 customized orders of different colors can be processed per day;

3. AI quality control inspection: use machine vision to identify surface scratches and dimensional deviations, and control the defective rate below 0.3%.

“Before Double Eleven last year, a live broadcast organization urgently customized 500 sets of “Chinese style” display racks, and it took only 5 days from drawing confirmation to delivery.” Sunny, general manager of Ontheway, said that this agile response capability has enabled its e-commerce customer share to jump from 18% in 2022 to 43% in 2024.

Jewelry display environmental protection and intelligence

the future form of jewelry display racks

1. Material revolution: launch the “recycled metal” series, 30% of the raw materials come from the purification of waste electronic products;

2. Detachable design: the bracket adopts a snap-on connection, and the transportation volume is reduced by 60%;

3. Digital interaction: try the AR display rack, and you can view the jewelry craft video by scanning with your mobile phone.

It is revealed that the “smart temperature control display cabinet” developed by Ontheway Packaging has entered the testing stage, which can automatically adjust the humidity to prevent the oxidation of silver jewelry, and is expected to be mass-produced in 2025.

jewelry display Purchasing Guide

Avoid Four Mistakes in Hardware and Jewelry Display Racks

1. Ignore the load-bearing test: the earring rack must withstand at least 200g of tension;

2. Choose the wrong surface process: sandblasting is anti-fingerprint, mirror electroplating is luxurious;

3. Ignore light matching: cold light highlights the fire of diamonds, and warm light is suitable for gold;

4. Underestimate logistics costs: special-shaped structures require customized cushioning packaging.

Conclusion

When the jewelry industry shifts from “product competition” to “scenario competition”, hardware jewelry display racks have surpassed the tool attribute and become a dual carrier of brand aesthetics and technology. Dongguan Ontheway Packaging, with its extreme pursuit of metal craftsmanship and digital intelligent manufacturing capabilities, has not only redefined the value of “Made in China”, but also made global jewelers realize that jewelry display is itself a silent marketing revolution.