Recently, WGSN, the authoritative trend prediction agency, and coloro, the leader of color solutions, jointly announced five key colors in spring and summer 2023, including: Digital lavender color, charm red, sundial yellow, tranquility blue and verdure. Among them, the most anticipated digital lavender color will also return in 2023!
01. Digital Lavender - Coloro code.: 134-67-16
WGSN and coloro jointly predict that purple will return to the market in 2023 and become the representative color of physical and mental health and the extraordinary digital world.
Research shows that colors with shorter wavelengths (such as purple) can arouse people's inner peace and tranquility. Digital lavender color has the characteristics of stability and harmony, which echoes the theme of mental health that has attracted much attention. This color is also deeply integrated into the marketing of digital culture, full of imagination and weakening the boundary between the virtual world and real life.
Lavender color is undoubtedly a light purple, but also a beautiful color, full of charm. As a neutral healing color, it is widely used in fashion categories and popular clothing.
02. luscious red - color code: 010-46-36
Charm red marks the official return of digital bright color with great sensory stimulation to the market. As a powerful color, red can accelerate the heart rate, stimulate desire, passion and energy, while the distinctive charm red is quite light, giving people a surreal and immersive instantaneous sensory experience. In view of this, this tone will become the key to digital driven experience and products.
Compared with traditional red, charm red highlights the feelings of users more. It attracts consumers with its infectious charm red. It uses color systems to narrow the distance between users and increase communication enthusiasm. I believe many product designers will prefer to use such a red system.
03. sundial - color code: 028-59-26
As consumers return to the countryside, organic colors that originate from nature are still very important. In addition, people are increasingly interested in crafts, communities, sustainable and more balanced lifestyles. Sundial yellow, which is a terrestrial color, will be loved.
Compared with bright yellow, sundial yellow adds a dark color system, which is closer to the earth and the breath and charm of nature. It has the characteristics of simplicity and calmness, and brings a new feeling to clothing and accessories.
04. Tranquil blue - color code: 114-57-24
In 2023, blue is still the key, and the focus is shifted to the brighter middle color. As a color closely related to the concept of sustainability, tranquil blue is light and clear, which is easy to associate with air and water; In addition, the color also symbolizes peace and tranquility, which helps consumers fight against repressed emotions.
Tranquility blue has emerged in the high-end women's wear market, and in the spring and summer of 2023, this color will inject modern new ideas into medieval blue and quietly penetrate into all major fashion categories.
05. Copper Green - color code: 092-38-21
Verdant is a saturated color between blue and green, vaguely emitting a dynamic digital sense. Its color is nostalgic, often reminiscent of sportswear and outdoor clothing in the 1980s. In the next few seasons, copper green will evolve into a positive and energetic bright color.
As a new color in the leisure and street clothing market, copper green is expected to further release its attraction in 2023. It is suggested to use copper green as a cross season color to inject new ideas into all major fashion categories.
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Post time: Sep-13-2022
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