Understanding Jewelry Packaging Through Six Principles

On the way packaging jewelry packaging focuses on jewelry display and design. Only do one thing: provide the valuable service needed.

The six principles of jewelry packaging design are: practicality, commerciality, convenience, artistry, environmental protection, and connotation. The most common ones are practicality, convenience, artistry, and environmental protection.

1. Practicality

The principle of practicality is to focus on consumers and to create the best effect of products at a lower cost.

Different jewelry may require different packaging materials. When designing jewelry packaging, the carrying and use of jewelry should be considered first. How to make it more convenient to carry, protect the product more properly, and make the shape more comfortable? This is the designer. original intention.

2. Commerciality

The commercial principle is for the purpose of profit, and pursues unique shapes, shocking slogans, and prominent color matching in jewelry packaging design to attract consumers to buy.

Since the packaging is attached to the jewelry, the jewelry itself cannot be displayed directly, so the characteristics, functions and quality of the product can be realized through the jewelry packaging design. How to quickly and directly arouse consumers' desire to buy is a link that jewelry brands have been optimizing.

 

3. Convenience

The principle of convenience improves efficiency and at the same time facilitates the use of consumers and saves consumers time.

It is mainly reflected in the packaging shape of jewelry, such as when carrying, holding, holding, or carrying jewelry, it will produce a certain sense of comfort and lightness.

4. Artistry

The principle of artistry is to use the combination of technical beauty and formal beauty, which has a strong artistic appeal.

The artistic principle of jewelry packaging design is reflected in the shape, color, text and other parts of the packaging. The unique packaging shape and gorgeous packaging colors are all to increase consumers' desire to buy.

5. Environmental protection

The principle of environmental protection is to promote sustainable packaging, which is not only harmless to the human body, but also does not pollute the environment.

Today's jewelry packaging design advocates green renewable materials and uses recyclable natural materials.

6. Connotation

The principle of connotation is to enhance consumers' cognition and understanding of products, and to have a deeper understanding of brand positioning, development, and future.

Excavating the regional culture, product characteristics, and brand culture of the product for reasonable packaging design can enhance consumers' trust in the product and establish a good brand awareness.

A good jewelry packaging design needs to be compatible with these six points, among which practicability, convenience, artistry and environmental protection are the most important. How to choose between these is a very challenging problem for a designer.

On the way jewelry packaging uses the most professional design and unlimited creativity to create a series of jewelry packaging including your exclusive jewelry props, jewelry packaging and jewelry boxes, creating the most perfect brand visual image and deeper brand culture for you potential value.