Momwe mungasankhire opanga maimidwe a zodzikongoletsera

Zowonetsera zodzikongoletserampikisano umakula, kusankha wopanga bwino kumatsimikizira kupambana kapena kulephera kwa malonda

"Mawonekedwe a shelefu amakhudza mwachindunji momwe ogula amaonera kufunika kwa zodzikongoletsera." Malinga ndi lipoti laposachedwa la International Visual Marketing Association (VMS), opitilira 70% ogula adzakayikira zowona za malondawo chifukwa cha zida zowonetsera zovuta. Ndi mpikisano woopsa pamakampani opanga zodzikongoletsera, zofuna za eni ake za mashelefu owonetsera zasintha kuchoka pa "zogwiritsidwa ntchito" kupita "zochitikira kwambiri", komanso momwe mungasankhire opanga omwe ali ndi luso lapamwamba, mtengo ndi luso lazopanga zatsopano zakhala nkhani yaikulu ya ogula padziko lonse.

Pakukonzanso kwazinthu izi, Dongguan yaku China yakhalanso yofunika kwambiri. Monga tawuni yayikulu yopanga padziko lonse lapansi, apa asonkhanitsa mafakitale onse kuchokera pakukonza zitsulo kupita kumankhwala apamwamba, ndi DongguanOn ndi njira Packaging ProductsCo., LTD. (pamenepa amatchedwa "On ndi way Packaging") yokhala ndi maubwino awiri a "source nzeru + geographical dividend", yakhala bwenzi lanthawi yayitali lamitundu yapadziko lonse lapansi monga Tiffany ndi Pandora.

Momwe mungasankhire wopanga zodzikongoletsera zodzikongoletsera

-Zinthu zinayi zofunika kwambiri pakupanga zabwino

1.Fakitale yochokera: kukana premium yapakati ndikugunda malo opweteka amtengo mwachindunji

Thechoyimira chowonetsera zodzikongoletseramakampani ali Mipikisano wosanjikiza kufalitsidwa dongosolo la "factory - trader - mtundu mbali" kwa nthawi yaitali, kuchititsa kuwonjezeka kwa ndalama zogulira 20% -40%. Yambani ndi njira ma CD kutsatira chitsanzo "100% gwero mwachindunji ntchito" chitsanzo, ndi kudera la mamita lalikulu 28,000 fakitale yake, kuchokera zitsulo kuponyera, CNC chosema kuti electroplating ❖ kuyanika ndondomeko yonse ya kutha paokha, ndalama zogula kasitomala akhoza kuchepetsedwa ndi 35%. Woyang'anira wamkulu wa Chen Hao adawerengera akaunti kuti: "Kutengera choyikapo chachitsulo chosapanga dzimbiri mwachitsanzo, pochotsa pakati, mtengo wa chidutswa chimodzi ukhoza kuchepetsedwa kuchokera pa $ 18 mpaka $ 12."

2.Gawo la Geographical: Zotsatira zamagulu a Dongguan kupanga

Monga "fakitale yapadziko lonse", Dongguan ali ndi ubwino wosasinthika m'munda wa hardware processing:

Zida zonse zomwe zimafunikira poyimilira zowonetsera zitha kugulidwa mkati mwa utali wa 30 km, kuchokera ku 304 chitsulo chosapanga dzimbiri kupita ku ma acrylic turntables, ndipo liwiro la kuyankha kwa chain chain limayesedwa mu maola;

Pafupi ndi madoko a Hong Kong ndi Shenzhen, kutumiza ku madoko akuluakulu ku Ulaya ndi ku United States kumangotenga masiku a 18-25, kupulumutsa masiku a 7 a nthawi yopangira katundu kuposa makampani a Midwest;

Malo osungira talente ndi olimba, moyo wapakati wa akatswiri aukadaulo am'deralo umaposa zaka 8, ndipo gawo la akatswiri akuluakulu ndi 15%. "Nyengo ya Khrisimasi yatha, tidafulumira kupanga mashelufu 2,000 a makasitomala aku US, ndipo zidangotenga masiku 22 kuti titengere ku Los Angeles." Chen Hao anapereka chitsanzo.

3. Mtsinje waukadaulo: kupanga mwatsatanetsatane mpikisano wa millimeter

Kupambana kwa On ndi njira zoyikamo zimakhazikika muzotchinga zitatu zaukadaulo:

Kulondola kwa makina a Micron-level: Kumayambiriro kwa TRUMPF laser kudula makina ku Germany akhoza kulamulira kulolerana kwa bulaketi zitsulo ± 0.05mm kuonetsetsa kuti ndolo zomangira ndi zodzikongoletsera kukhudzana mfundo popanda kuvala;

Njira yopangira chitetezo cha chilengedwe:ukadaulo wopaka golide wopanda cyanide, cholakwika cha makulidwe a plating ≤3μm, komanso kudzera mu mayeso a EU REACH;

Dongosolo lowongolera zinthu zanzeru: zimangozindikira kukwapula, thovu ndi zolakwika zina kudzera pakuwona makina, ndipo chilemacho chimakhala chochepera 0.2%.

4. Kupanga zatsopano: kuthamanga kwambiri kuchokera pakujambula kupita ku alumali

Zowonetsera zachikhalidwe zimafunikira masiku opitilira 45 obwera, ndi On ndi njira yolongedza kudzera mwa kuphatikiza kwa "digital twin + flexible line line", kuti mukwaniritse "masiku atatu opangira zitsanzo, masiku 15 opanga zambiri":

3D modelling mtambo nsanja:makasitomala amatha kusintha magawo apangidwe pa intaneti ndikupanga kuyerekezera kwamitengo ndi kutumiza munthawi yeniyeni;

Mzere wopanga modula:Sinthani makulidwe osiyanasiyana amitundu ndi makulidwe mkati mwa mphindi 10, thandizirani kukonza tsiku lililonse kwamitundu 20 yamaoda.

Chovala chowonetsera zodzikongoletsera

-Zimakhala bwanji On ndi njira yolemberanso malamulo amakampani?

Mlandu 1: "Display Revolution" yomwe idasunga zodzikongoletsera zosagulitsa

Lumiere, mtundu wapamwamba kwambiri wa ku France, wosinthira sitolo ndi wotsika kuposa momwe amagwirira ntchito chifukwa cha kusagwirizana pakati pa mashelefu owonetsera ndi kuchuluka kwazinthu. Yambani ndi njira zopangira ma "Light Series" opangidwa mwaluso:

Kusintha kwazinthu: Kugwiritsa ntchito ndege zotayidwa aloyi anodized bulaketi, kuchepetsa kulemera kwa 50%, kukana dzimbiri chinawonjezeka ndi 3;

Kupanga zatsopano:Lamba wowala wa LED wophatikizidwa umapanga mawonekedwe owoneka ngati nyenyezi kudzera muzokongoletsa zodzikongoletsera, zomwe zimawonjezera mtengo wagawo ndi 28%;

Kukhathamiritsa kwamitengo:12% kupulumutsa ndalama zakuthupi kudzera m'malo opezeka m'deralo ndi 27% kutsitsa bajeti yonse ya polojekiti kuposa momwe amaperekera ogulitsa aku Europe.

Mlandu 2: "Chida chopha pompopompo" chamalonda a e-commerce

Chiwonetsero chachikhalidwe cha situdiyo yodzikongoletsera zodzikongoletsera ndizokulirapo komanso zovuta kusweka, zomwe zimapangitsa kuti nsalu zakumunda zikhale zochepa. Yambani ndi njira Kupanga ma CD "Quick Pack Magnetic Kit":

5 masekondi msonkhano:Zigawo zonse zimalumikizidwa ndi maginito maginito ndipo zimatha kusweka popanda zida;

Kusintha kwa zochitika:Perekani Nordic minimalist, Chinese watsopano ndi zina 6 kalembedwe seti, tsiku limodzi moyo SKU kunyamula mphamvu kuchuluka ndi 40%;

Kukhathamiritsa kwa Logistics: Voliyumu pambuyo popinda imachepetsedwa ndi 65%, ndikupulumutsa ndalama zokwana $120,000 pa katundu wapadziko lonse pachaka.

Chiwongolero chowonetsera zodzikongoletsera

-Pewani misampha inayi

1. Mitengo yotsika mwachikhulupiriro:Mafakitole akum'mwera chakum'mawa kwa Asia amapereka 15% mitengo yotsika, koma miyezo yololera imatha kumasuka ndi katatu;

2. Kunyalanyaza ufulu wa katundu: ndikofunikira kutsimikizira umwini wa umwini wa zojambula zojambula kuti muteteze kugulitsanso kachiwiri;

3. Dumphani kuyendera fakitale:kuyendera modzidzimutsa kwa zida zotetezera zachilengedwe zafakitale ndi njira zotetezera antchito;

4.Satifiketi Yocheperako: Misika yaku Europe ndi America imafuna kutsata mfundo zachitetezo za CPSC (US) ndi EN71 (EU).

mwachidule

Pamene "Made in China" ilumphira ku "Made in China", muyeso wosankha opanga ma rack owonetsera wachoka pa "mtengo wapatali" kupita ku "value symbiosis". Kupyolera mu kulima mozama kwa magwero opanga magwero ndi mapindu a malo, On ndi njira zolongedza sizimangotsimikizira kupikisana kwapadziko lonse kwa maunyolo am'deralo, komanso kumasuliranso tanthauzo laopereka zabwino - sikuti ndi opanga okha, komanso wopanga nawo limodzi wazogulitsa zamtundu. M'tsogolomu, ndi chitukuko cha kuvala kwanzeru ndi teknoloji ya meta-chilengedwe, zida zowonetsera zidzasintha kukhala khomo lalikulu logwirizanitsa dziko lenileni ndi lenileni, ndipo mabizinesi aku China atsogola pakusintha kumeneku.