Zvishongo kuratidzakukwikwidza kunowedzera, kusarudza mugadziri akakodzera kunosarudza kubudirira kana kukundikana kwekutengesa
"Hunhu hwesherufu yekuratidzira hunokanganisa zvakananga maonero evatengi nezvekukosha kwezvishongo." Zvinoenderana neshumo ichangoburwa yeInternational Visual Marketing Association (VMS), vanopfuura 70% yevatengi vanozobvunza huchokwadi hwechigadzirwa nekuda kwematurusi ekuratidzira. Nemakwikwi anotyisa ari muindasitiri yezvishongo, kudiwa kwevaridzi vemhando yemasherufu ekuratidzira kwachinja kubva “kushandika” kuenda ku“ruzivo rwakanyanya”, uye nzira yekusarudza vagadziri vane ese emhando, mutengo uye hunyanzvi hwekuvandudza yave nyaya huru yevatengi vepasi rose.
Mukugadziridzwa kweketani uku, Dongguan yeChina yave zvakare kutarisa. Seguta rakakura rekugadzira repasi rose, pano rinounganidza yakazara maindasitiri cheni kubva kusimbi kugadzirisa kusvika pakurapwa kwepamusoro, uye DongguanOn the nzira Packaging ZvigadzirwaCo., LTD. (inozonzi "On the way Packaging”) ine mabhenefiti maviri e “source wisdom + geographical dividend”, yave shamwari yenguva refu yemhando dzepasi rose dzakadai saTiffany naPandora.
Nzira yekusarudza mugadziri wekushongedza zvishongo
-Mana mana akakosha emugadziri wemhando
1.Kunobva fekitori: ramba middleman premium uye rova mutengo marwadzo mapoinzi zvakananga
Thejewelry display standindasitiri ine akawanda-layer kutenderera chimiro che "fekitori - mutengesi - brand side" kwenguva yakareba, zvichikonzera kuwedzera kwemitengo yekutenga ye20% -40%. On the nzira yekurongedza inonamatira kune "100% sosi yakananga kushanda" modhi, ine nharaunda ye28,000 square metres yefekitori yayo, kubva pakukandira simbi, CNC yakavezwa kusvika pakuputira electroplating maitiro ese ekupedzisa akazvimirira, mutengo wekutenga mutengi unogona kudzikiswa ne35%. Mutungamiriri wayo mukuru Chen Hao akaverenga nhoroondo: "Kutora rack yesimbi isina tsvina semuenzaniso, ne-de-intermediation, mutengo wechidimbu chimwe chete unogona kuderedzwa kubva pamadhora gumi nemasere kusvika pamadhora gumi nemaviri."
2.Geographical dividend: Cluster mhedzisiro yeDongguan kugadzira
Se "fekitari yenyika", Dongguan ine mabhenefiti asingadzoreki mumunda wekugadzira hardware:
Zvese zvishongedzo zvinodiwa pachigadziko chekuratidzira zvinogona kutengwa mukati meiyo 30 km radius, kubva 304 Stainless simbi kusvika acrylic turntables, uye yekugovera cheni yekupindura inoyerwa mumaawa;
Pedyo nechiteshi cheHong Kong neShenzhen, kutumira kune zviteshi zvikuru muEurope neUnited States zvinongotora mazuva 18-25, kuchengetedza 7 mazuva ekugadzirisa nguva kupfuura Midwest enterprises;
Iyo tarenda inochengeterwa yakasimba, avhareji yehupenyu hwekushanda kwevashandi venzvimbo yemahara inodarika makore masere, uye chikamu chevakuru matekinoroji i15%. "Mwaka weKisimusi wapfuura, takakurumidza kugadzira zviuru zviviri zvemasherufu ekuratidza vatengi veUS, uye zvakangotora mazuva makumi maviri nemaviri kuti tiwane odha kuLos Angeles." Chen Hao akapa muenzaniso.
3. Tekinoroji moat: kunyatsogadzira kugadzirwa kwemamirimita level makwikwi
Makwikwi eOn the nzira yekurongedza yakadzika midzi mumatatu ehunyanzvi zvipingamupinyi:
Micron-level machining kurongeka: Iko kuunzwa kweTRUMPF laser yekucheka muchina muGermany inogona kudzora kushivirira kwesimbi bracket kusvika ± 0.05mm kuve nechokwadi chekuti mhete yemhete uye zvishongo zvekubatanidza nzvimbo isina kupfeka;
Environmental protection plateing process:cyanide-isina goridhe plating tekinoroji, plating ukobvu kukanganisa ≤3μm, uye kuburikidza neEU REACH mutemo bvunzo;
Intelligent product control system: inoona otomatiki makwara, mabubble uye kumwe kukanganisa kuburikidza nemuchina kuona, uye chiyero chekuremara chiri pasi pe0.2%.
4. Agile innovation: yakanyanyisa kukurumidza kubva pakudhirowa kusvika pasherufu
Yechinyakare dhizaini yekumira dhizaini inoda kupfuura mazuva makumi mana neshanu ekutenderera kutenderera, uye On the nzira yekurongedza kuburikidza nemusanganiswa we "digital twin + inoshanduka yekugadzira mutsara", kuti uwane "3 mazuva ekugadzirwa kwemuenzaniso, mazuva gumi nemashanu ekugadzirwa kwakawanda":
3D modelling cloud platform:vatengi vanogona kugadzirisa dhizaini pamhepo uye kugadzira mutengo uye fungidziro yekutumira munguva chaiyo;
Modular kugadzira mutsara:Chinja akasiyana magadzirirwo ezvigadziriso uye mold mukati memaminitsi gumi, tsigira zuva nezuva kugadzirisa makumi maviri emhando dzeoda.
Jewelry display case
-Inoita sei On the nzira yekunyorazve mitemo yeindasitiri?
Nyaya yekutanga: Iyo "Display Revolution" yakachengetedza zvishongo zvisingabhadharwe
Lumiere, rudzi rweFrench light luxury brand, ine chiyero chekushandura chitoro chakaderera pane avhareji yeindasitiri nekuda kwekusawirirana pakati pemasherufu ekuratidzira uye kutaridzika kwechigadzirwa. On the nzira yekurongedza yakasarudzika-yakagadzirwa "Chiedza akateedzana" mhinduro:
Material upgrade: Kushandiswa kweaviation aluminium alloy anodized bracket, kuderedza uremu kwe50%, kushorwa kwekuora kwakawedzera ne3 nguva;
Structural innovation:Iyo yakamisikidzwa bhandi remwenje re LED rinogadzira nyeredzi-yakaita mhedzisiro kuburikidza nezvishongo refraction, iyo inowedzera mutengo weyuniti ne28%;
Kugadzirisa mutengo:12% yekuchengetedza mutengo wezvinhu kuburikidza nekutsvaga kwenzvimbo uye 27% yakaderera bhajeti repurojekiti pane yakataurwa nevatengesi vekuEurope.
Nyaya yechipiri: Iyo "chombo chekuuraya pakarepo" chehupenyu e-commerce
Iyo yechinyakare yekuratidzira inomira yemusoro wezvishongo studio yakakura uye yakaoma kuparadzanisa, zvichikonzera kushomeka kwejira remumunda. On the nzira Packaging yekuvandudza "Quick Pack Magnetic Kit":
5 seconds assembly:Zvose zvikamu zvakabatanidzwa nemagnetic magnet uye zvinogona kuparadzaniswa pasina zvishandiso;
Scene adaptation:Ipa Nordic minimalist, itsva Chinese uye mamwe 6 masitayera seti, yezuva rimwe mhenyu SKU kutakura kugona kwakawedzera ne40%;
Logistics optimization: Vhoriyamu mushure mekupeta inodzikiswa ne65%, kuchengetedza mari inodarika $120,000 mukutakura kwepasirese pagore.
Jewelry display rchasing guide
-Dzivisa zvipinganidzo zvina
1. Mitengo yakaderera yekutenda mashura:Mafekitori eSoutheast Asia anopa 15% mitengo yakaderera, asi miitiro yekushivirira inogona kurerutswa nekatatu;
2. Kufuratira kodzero dzemidziyo: zvinodikanwa kusimbisa copyright muridzi wedhizaini yedhizaini kudzivirira kutengeswa kwechipiri;
3. Svetuka kuongorora fekitori:kuongorora kunoshamisa kwefekitari yekudzivirira nharaunda uye matanho ekudzivirira kwevashandi;
4.Underrated certification: Misika yeEurope neAmerica inoda kutevedzwa neCPSC (US) uye EN71 (EU) mitemo yekuchengetedza.
pfupiso
Kana "Made in China" ichisvetukira ku "Made in China", chiyero chekusarudza vanogadzira rack vagadziri chachinja kubva pa "mutengo wekutanga" kuenda ku "value symbiosis". Kuburikidza nekurima kwakadzama kwekugadzira sosi uye geographical dividends, On the nzira yekurongedza haingoratidzi chete kukwikwidza kwepasirese kwemaketani ekutengesa emunharaunda, asi zvakare inotsanangudza chirevo chevatengesi vemhando yepamusoro - haingori mugadziri chete, asiwo mugadziri wemubatanidzwa weruzivo rwekutengesa mhando. Mune ramangwana, nekuvandudzwa kwekupfeka kwakangwara uye meta-universe tekinoroji, maturusi ekuratidzira anoshanduka kuita musuwo wepamusoro wekubatanidza iyo chaiyo uye chaiyo nyika, uye mabhizinesi ekugadzira eChinese akatungamira mukushandurwa uku.
Nguva yekutumira: Kubvumbi-07-2025