Indlela yokukhetha abavelisi bomboniso wezacholo

Umboniso wobucwebeukhuphiswano luyanda, ukukhetha umenzi ofanelekileyo umisela impumelelo okanye ukungaphumeleli kokuthengisa

"Umgangatho weshelufu yokubonisa uchaphazela ngokuthe ngqo imbono yabathengi ngexabiso lezacholo." Ngokutsho kwengxelo yakutshanje ye-International Visual Marketing Association (VMS), ngaphezu kwe-70% yabathengi baya kubuza ukunyaniseka kwemveliso ngenxa yezixhobo zokubonisa ezinqabileyo. Ngokhuphiswano oluqatha kushishino lwezacholo, imfuno yabanini bebrand yeeshelufa zokubonisa itshintshile ukusuka “kukusetyenziswa” ukuya “kumava agqithisileyo”, kunye nendlela yokukhetha abavelisi abanomgangatho, ixabiso kunye nesakhono sokuvelisa izinto ezintsha ziye zaba ngumba ongundoqo wabathengi behlabathi.

Kolu hlengahlengiso lwekhonkco lonikezelo, i-Dongguan yase-China iphinde yaba yeyona nto kugxilwe kuyo. Njengedolophu enkulu yokwenziwa kwehlabathi, apha iqokelela ikhonkco lemizi-mveliso elipheleleyo ukusuka ekusetyenzweni kwesinyithi ukuya kunyango lwangaphezulu, kunye neDongguanOn i indlela Packaging ProductsCo., LTD. (emva koku kubhekiselwa kuyo ngokuthi “Vula i way Packaging”) eneenzuzo ezimbini “zobulumko bomthombo + isahlulo sejografi”, iye yaba liqabane lexesha elide leemveliso zamazwe ngamazwe ezifana noTiffany noPandora.

Indlela yokukhetha umenzi wokubonisa ubucwebe obusemgangathweni

-Iikhrayitheriya ezine ezingundoqo zomenzi womgangatho

1.Umzi-mveliso womthombo: yala iprimiyamu ye-middleman kwaye ubethe amanqaku eentlungu zeendleko ngokuthe ngqo

Iubucwebe ukubonisa standimboni ine-multi-layer circulation structure of "factory - trader - trade side" ixesha elide, okubangele ukunyuka kweendleko zokuthengwa kwe-20% -40%. Vula i indlela ukupakishwa abambelele "100% umthombo ukusebenza ngokuthe ngqo" imodeli, kunye nommandla 28,000 square metres kumzi-mveliso yayo, ukusuka ukugalela metal, CNC ekrola ukuya electroplating ukutyabeka yonke inkqubo ukugqitywa ngokuzimeleyo, iindleko zokuthengwa kwabathengi kunokuncitshiswa ngama-35%. Umphathi wayo jikelele u-Chen Hao wabala i-akhawunti: "Ukuthatha i-rack ye-necklace yensimbi engenasici njengomzekelo, ngo-de-intermediation, ixabiso leqhekeza elilodwa lingancitshiswa ukusuka kwi-$ 18 ukuya kwi-12 yeedola."

2.Isahlulo sejografi: Isiphumo seqela lemveliso ye-Dongguan

Njengo "mzimveliso wehlabathi", i-Dongguan ineengenelo ezingenakuphinda zithathelwe indawo kwicandelo lokusetyenzwa kwehardware:

Zonke izixhobo ezifunekayo kwisigxina sokubonisa zingathengwa ngaphakathi kwe-30 km ye-radius, ukusuka kwi-304 yensimbi engenasici ukuya kwi-acrylic turntables, kunye nesantya sokuphendula i-speed chain silinganiswa ngeeyure;

Ekufuphi namachweba aseHong Kong naseShenzhen, ukuthunyelwa kwiinqanawa ezinkulu eYurophu nase-United States kuthatha kuphela iintsuku ze-18-25, ukugcina iintsuku ze-7 zexesha lokulungiselela kunamashishini aseMidwest;

Uvimba weetalente womelele, umndilili wobomi bomsebenzi wamagcisa alapha ekhaya udlula iminyaka eyi-8, kwaye umyinge wamagcisa aphezulu yi-15%. Ngexesha leKrisimesi ephelileyo, sikhawulezise ukuveliswa kweeshelufu ezingama-2,000 XNUMX zabathengi baseMelika, kwaye kuthathe iintsuku ezingama-22 kuphela ukufumana iodolo eLos Angeles. UChen Hao wenze umzekelo.

3. Umjelo wobugcisa: ukwenziwa ngokuchanekileyo kokhuphiswano lwenqanaba lemilimitha

Ukukhuphisana kwe-On i Indlela yokupakishwa isekelwe kwizithintelo ezintathu zobugcisa:

Ukuchaneka komatshini womgangatho weMicron: Ukuqaliswa kwe-TRUMPF laser cutting machine eJamani inokulawula ukunyamezela kwentsimbi yentsimbi ukuya kwi-± 0.05mm ukuqinisekisa ukuba i-earring buckle kunye ne-jewelry contact point ngaphandle kokugqoka;

Inkqubo yokufakwa kweplating yokhuseleko lokusingqongileyo:Itekhnoloji yokucwenga yegolide engena-cyanide, impazamo yobukhulu bokubekwa kwe-cyanide ≤3μm, nangovavanyo lolawulo lwe-EU REACH;

Inkqubo yokulawula imveliso ekrelekrele: ibona ngokuzenzekelayo imikrwelo, amaqamza kunye nezinye iziphene ngombono womatshini, kwaye izinga lesiphako lingaphantsi kwe-0.2%.

4. I-Agile innovation: isantya esiphezulu ukusuka kumzobo ukuya kwi-shelf

Isiboniso seSintu sokuma sidinga ngaphezulu kweentsuku ezingama-45 zomjikelo wokuhanjiswa, kunye ne-On i indlela yokupakisha ngokudityaniswa kwe "digital twin + flexible line production", ukufikelela "iintsuku ezi-3 zemveliso yesampulu, iintsuku ezili-15 zemveliso enkulu":

Iqonga lelifu lomfuziselo we-3D:abathengi banokuhlengahlengisa iiparamitha zokuyila kwi-intanethi kwaye bavelise uqikelelo lweendleko kunye nokuhanjiswa ngexesha langempela;

Umgca wemveliso wemodyuli:Tshintshela ukucaciswa kwezinto ezahlukeneyo kunye nokubumba ngaphakathi kwemizuzu eyi-10, ukuxhasa ukusetyenzwa kwemihla ngemihla kweentlobo ezingama-20 zeodolo yesiko.

Ibhokisi yokubonisa izacholo

-Iqhuba njani i indlela yokuphinda uyibhale imithetho yoshishino?

Ityala loku-1: "I-Display Revolution" egcine ubucwebe obungathengisekiyo

I-Lumiere, i-French light luxury brand, inezinga lokuguqulwa kwevenkile elingaphantsi komndilili weshishini ngenxa yokungahambelani phakathi kweeshelufa zokubonisa kunye nokuthotywa kwemveliso. Vula i indlela yokupakisha izisombululo ezenziwe "Uluhlu oluKhanya":

Ukuphuculwa kwezinto: Ukusetyenziswa kwe-aviation aluminium alloy anodized bracket, ukunciphisa ubunzima be-50%, ukuxhatshazwa kwe-corrosion kwanda ngamaxesha angama-3;

Ukwenziwa kwezinto ezintsha:Ibhanti yokukhanya ye-LED edibeneyo yenza impembelelo efana neenkwenkwezi ngokusebenzisa i-jewelry refraction, eyandisa ixabiso leyunithi nge-28%;

Ukulungiselela iindleko:I-12% yogcino lweendleko zemathiriyeli ngokufunwa kweendawo zokuhlala kunye ne-27% esezantsi yohlahlo lwabiwo-mali lweprojekthi iyonke kunoko kucatshulwe ngababoneleli baseYurophu.

Ityala lesi-2: "Isixhobo sokubulala ngokukhawuleza" se-e-commerce ephilayo

Indawo yokubonisa yendabuko yestudiyo yobucwebe bentloko inkulu kwaye kunzima ukuyichitha, okukhokelela ekusebenzeni okuphantsi kwelaphu lasendle. Vula i indlela Uphuhliso lokuPakisha “IKhithi yeMagnetic ePakisha ngokukhawuleza”:

5 imizuzwana yokuhlanganisa:Zonke iinxalenye ziqhagamshelwe yimagnethi kwaye zinokwahlulwa ngaphandle kwezixhobo;

Uhlengahlengiso lwescene:Ukubonelela nge-minimalist ye-Nordic, amaShayina amatsha kunye nezinye iiseti zesitayela se-6, umthamo we-SKU ophilayo wosuku olulodwa unyuke nge-40%;

Ulungiselelo lolungiselelo: Umthamo emva kokusonga uncitshiswe ngama-65%, okonga ngaphezu kwe-120,000 yeedola kwimpahla yamazwe ngamazwe ngonyaka.

Isikhokelo sokuthenga ubucwebe

-Kuphephe imigibe emine

1. Amaxabiso aphantsi eenkolelo:Iifektri zaseMzantsi-mpuma Asia zibonelela ngamaxabiso aphantsi nge-15%, kodwa imigangatho yokunyamezelana inokuthotywa ngamaxesha e-3;

2. Ukungawahoyi amalungelo epropathi: kuyimfuneko ukuqinisekisa ubunini be-copyright kwimizobo yoyilo ukuthintela ukuthengiswa kwesibini;

3. Tsiba uhlolo lwasefektri:ukuhlolwa okothusayo kwezixhobo zokhuselo lokusingqongileyo zasefektri kunye namanyathelo okukhusela abasebenzi;

4.Izatifikethi ezikumgangatho ophantsi: Iimarike zaseYurophu naseMelika zifuna ukuthotyelwa kwemigangatho yokhuseleko ye-CPSC (US) kunye ne-EN71 (EU).

isishwankathelo

Xa "Yenziwe eTshayina" itsibela kwi "Made in China", umgangatho wokukhetha abavelisi bomboniso we-rack utshintshile ukusuka "kukubaluleka kweendleko" ukuya kwi "value symbiosis". Ngokulinywa nzulu kwemveliso yomthombo kunye nezabelo zejografi, kwi-On i Indlela yokupakisha ayingqini nje kuphela ukhuphiswano lwehlabathi lwamakhonkco obonelelo asekuhlaleni, kodwa iphinda ichaze intsingiselo yababoneleli abasemgangathweni – ayingomvelisi nje kuphela, kodwa ikwangumdali wamava okuthengisa uphawu. Kwixesha elizayo, ngophuhliso lobuchule bokunxiba kunye netekhnoloji ye-meta-universe, izixhobo zokubonisa ziya kuguquka zibe ngumnyango omkhulu wokudibanisa umhlaba obonakalayo kunye nowokwenyani, kwaye amashishini okuvelisa aseTshayina akhokele kolu tshintsho.