Ungayisebenzisa kanjani i-Marketing 4P theory emabhokisini okupakisha aphezulu?

I-1.produte
Isisekelo sokufakwa kwamabhokisi webhokisi lokupakisha ukwazi ukuthi umkhiqizo wakho uyini? Futhi yiziphi izidingo ezikhethekile umkhiqizo wakho onazo zokupakishwa? Ngokuya ngohlobo lomkhiqizo, izidingo zalo zizohluka. Isibonelo: ubucwebe obuthakathaka nobucwebecwebe obubizayo kudingeka banake ngokukhethekile ukuvikela ibhokisi lokupakisha lapho ngokwezifiso ibhokisi lokufaka. Ngokuqondene namabhokisi wokupakisha wokudla, kufanele kubhekwe ukuthi ngabe kuphephile futhi kuhlanzekile ngesikhathi sokukhiqiza, nokuthi ibhokisi lokupakisha linomsebenzi wokuvimba umoya.

 

I-2.Price
Lapho sinquma izindleko zebhokisi, kudingeka sicabangele intengo yokuthengisa yomkhiqizo. Amakhasimende angabona inani lomkhiqizo ngebhokisi lokupakisha. Emikhiqizweni ephezulu kakhulu enamanani aphezulu, uma ibhokisi lokupakisha lenziwa lishibhile kakhulu, lizonciphisa inani lekhasimende lomkhiqizo, ukuze umkhiqizo ungapheli okuphezulu ngokwanele. Ngokuphambene nalokho, uma ibhokisi lokufaka lemikhiqizo eshibhile lenziwe ngokwezifiso kakhulu, amakhasimende angahle acabange ukuthi uhlobo lusebenzise wonke amandla alo ekuthuthukisweni komkhiqizo ebhokisini lokufaka, kanti okwesibili, kufanele lithwale izindleko eziphezulu- Qeda amabhokisi okupakisha.

3. Beka
Ngabe imikhiqizo yakho ithengiswa kakhulu ezitolo ezibonakalayo noma online? Ukugxila kokukhangisa komkhiqizo eziteshini zokuthengisa ezahlukahlukene kuzohluka. Lapho uyothenga esitolo senyama, amakhasimende ikakhulukazi anaka umkhiqizo ngokuheha kwangaphandle kwebhokisi lokufaka, kanti okwesibili, azokhetha umkhiqizo ofanele ngolwazi lomkhiqizo ebhokisini lokufaka. Ngemikhiqizo ethengiswa ezitolo eziku-inthanethi, kufanele kubhekwe ukunakwa okukhethekile kufanele kukhokhwe ekusebenzeni kokuvikela kwebhokisi lokufaka ukugwema ukulimala okubangelwa ukufakwa okungafanele ngesikhathi sokuhamba.

I-4.Promotor

Ngemikhiqizo yokuphromotha, izaphulelo zomkhiqizo kufanele zimakwe ngokucacile ebhokisini lokufaka, ukuze isifiso samakhasimende ukuthi uthenge kungandiswa ngemisebenzi yokuphromotha. Uma umkhiqizo ukhuthazwe njengenhlanganisela yemikhiqizo eminingi, singangeza ukufakwa kwibhokisi lokufaka ngokuya ngezidingo, ukuze imikhiqizo ihlelwe kahle, futhi umonakalo odalwe ngokushayisana kwemikhiqizo ungavinjelwa.

Umbono we-4P wokumaketha awukwazi ukusetshenziswa kuphela komkhiqizo nokunyuswa komkhiqizo, kuyasebenza nasekwenzeni ngokwezifiso amabhokisi wokupakisha aphezulu. Esisekelweni sokuhlangabezana nesidingo somkhiqizo, uhlangothi lomkhiqizo lungamaketha umkhiqizo ngebhokisi lokupakisha.