Indlela yokukhetha abakhiqizi besitendi sokubonisa ubucwebe

Isibonisi sobucwebeukuncintisana kuyanda, ukukhetha umenzi ofanele kunquma impumelelo noma ukwehluleka kokudayisa

“Ikhwalithi yeshalofu lokubonisa ithinta ngokuqondile umbono wabathengi ngenani lobucwebe.” Ngokombiko wakamuva we-International Visual Marketing Association (VMS), abathengi abangaphezu kuka-70% bazongabaza ubuqiniso bomkhiqizo ngenxa yamathuluzi okubonisa amabi. Ngokuncintisana okushubile embonini yobucwebe, isidingo sabanikazi bomkhiqizo samashalofu esibonisi sesishintshile sisuka “esisebenzisekayo” saya “kwisipiliyoni esidlulele”, futhi indlela yokukhetha abakhiqizi abanamakhono womabili wekhwalithi, izindleko kanye nokusungula sekuyinkinga eyinhloko yabathengi bomhlaba.

Kulokhu kuhlelwa kabusha kwe-supply chain, i-Dongguan yase-China isiphinde yaba yinto okugxilwe kuyo. Njengedolobha elikhulu elikhiqizayo emhlabeni wonke, lapha kuqoqa uchungechunge lwezimboni oluphelele ukusuka ekucutshungulweni kwensimbi kuya ekwelapheni okungaphezulu, kanye ne-DongguanOn i indlela Packaging ImikhiqizoCo., LTD. (ngemuva kwalokhu kubizwa ngokuthi “Vuliwe i way Packaging”) enezinzuzo ezimbili “ze-source wisdom + geographical dividend”, isiphenduke uzakwethu wesikhathi eside wemikhiqizo yamazwe ngamazwe njenge-Tiffany ne-Pandora.

Indlela yokukhetha umenzi wokubonisa ubucwebe bekhwalithi

-Izindlela ezine ezisemqoka zomkhiqizi wekhwalithi

1.Imboni yomthombo: yenqaba i-middleman premium bese ushaya amaphuzu ezinhlungu ezindleko ngqo

Ijewelry display standimboni inesakhiwo sokujikeleza esinezingqimba eziningi "sefekthri - umthengisi - ohlangothini lomkhiqizo" isikhathi eside, okuholela ekwenyukeni kwezindleko zokuthenga ngo-20% -40%. Vuliwe i indlela yokupakisha ibambelela kumodeli "yokusebenza ngokuqondile komthombo ongu-100%, enendawo engamamitha-skwele angama-28,000 efektri yayo, kusukela ekubunjweni kwensimbi, ukuqoshwa kwe-CNC kuya ekuhlanganisweni kwe-electroplating yonke inqubo yokuphothula okuzimele, izindleko zokuthengwa kwekhasimende zingancishiswa ngo-35%. Umphathi wayo jikelele u-Chen Hao wabala i-akhawunti: “Uma sithatha indawo yokubeka umgexo yensimbi engagqwali njengesibonelo, ngokususa ukulamula, izindleko zesiqephu esisodwa zingancishiswa zisuka ku-$18 ziye ku-$12.”

2.Izabelo ze-Geographical: Umphumela we-Cluster wokukhiqiza i-Dongguan

Njenge “fekthri yomhlaba wonke”, i-Dongguan inezinzuzo ezingenakuthathelwa indawo emkhakheni wokucubungula ihadiwe:

Zonke izinto ezidingekayo zesitendi sokubonisa zingathengwa ngaphakathi kwerediyasi engu-30 km, kusukela ku-304 stainless steel kuya kuma-turntable e-acrylic, futhi isivinini sokuphendula se-supply chain silinganiswa ngamahora;

Eduze namachweba ase-Hong Kong nase-Shenzhen, ukuthunyelwa emachwebeni amakhulu eYurophu nase-United States kuthatha kuphela izinsuku ezingu-18-25, konga izinsuku ezingu-7 zesikhathi sokuthutha kunamabhizinisi aseMidwest;

Indawo egcina amathalente iqinile, isilinganiso sempilo yokusebenza kochwepheshe bezingxenyekazi zekhompiyutha bendawo idlula iminyaka engu-8, kanti ingxenye yochwepheshe abaphezulu ingu-15%. "Ngenkathi kaKhisimusi edlule, sisheshise ukukhiqizwa kwamasethi angu-2,000 amashalofu okubonisa kumakhasimende ase-US, futhi kuthathe izinsuku ezingu-22 kuphela ukuthola i-oda e-Los Angeles." UChen Hao wenze isibonelo.

3. Umsele wobuchwepheshe: ukukhiqizwa okunembayo komncintiswano wezinga lemilimitha

Ukuncintisana kwe-On i indlela yokupakishwa isekelwe ezithiyo ezintathu zobuchwepheshe:

Ukunemba komshini wezinga le-Micron: Ukwethulwa komshini wokusika we-laser we-TRUMPF eJalimane kungalawula ukubekezelelana kwebakaki lensimbi ku-± 0.05mm ukuze kuqinisekiswe ukuthi ibhande lamacici kanye nephuzu lokuxhumana lobucwebe ngaphandle kokugqoka;

Inqubo yokunamathisela ukuvikela imvelo:ubuchwepheshe bokucwenga begolide obungenayo i-cyanide, iphutha logqinsi lwe-plating ≤3μm, nangokuhlolwa komthethonqubo we-EU REACH;

Uhlelo lokulawula umkhiqizo oluhlakaniphile: ithola ngokuzenzakalelayo imihuzuko, amabhamuza nokunye ukukhubazeka ngokubona komshini, futhi izinga lokukhubazeka lingaphansi kuka-0.2%.

4. I-agile innovation: isivinini esidlulele ukusuka ekudwebeni kuya eshalofini

Ukwenza ngendlela oyifisayo isibonisi sesibonisi sidinga izinsuku ezingaphezu kwezingu-45 zomjikelezo wokulethwa, kanye nokuthi Vuliwe i indlela yokupakisha ngenhlanganisela “yedijithali yamawele + umugqa wokukhiqiza oguquguqukayo”, ukuze kuzuzwe “izinsuku ezi-3 zokukhiqiza isampula, izinsuku eziyi-15 zokukhiqiza ngobuningi”:

Inkundla yamafu yokumodela ye-3D:amakhasimende angalungisa amapharamitha wokuklama ku-inthanethi futhi akhiqize izilinganiso zezindleko nokulethwa ngesikhathi sangempela;

Umugqa wokukhiqiza we-modular:Shintsha ukucaciswa okuhlukile kwezinto ezilungiswayo nezibunjwa kungakapheli imizuzu eyi-10, sekela ukucutshungulwa kwansuku zonke kwezinhlobo ezingama-20 zama-oda wangokwezifiso.

Ikesi lokubonisa ubucwebe

-Isebenza kanjani ku-On i indlela yokubhala kabusha imithetho yemboni?

Ikesi 1: "I-Display Revolution" elondoloze ubucwebe obungathengeki

I-Lumiere, ibhrendi yohlobo lwe-French light luxury, inezinga lokuguqulwa kwesitolo eliphansi kunesilinganiso somkhakha ngenxa yokungafani phakathi kwamashalofu esibonisi kanye nokuhlukahluka komkhiqizo. Vuliwe i indlela yokupakisha izixazululo "zochungechunge olukhanyayo" ezenziwe ngomsiki:

Ukuthuthukiswa kwezinto: Ukusetshenziswa kwe-aviation aluminium alloy anodized bracket, ukunciphisa isisindo ngo-50%, ukumelana nokugqwala kukhuphuke izikhathi ezi-3;

Ukuqamba okusha kwesakhiwo:Ibhande lokukhanya le-LED elishumekiwe lakha umphumela omise okwenkanyezi ngokuhlehlisa ubucwebe, okwandisa intengo yeyunithi ngo-28%;

Ukuthuthukisa izindleko:U-12% wokongiwa kwezindleko ezibonakalayo ngokutholakala kwendawo kanye no-27% wesabelomali sephrojekthi esiphansi kuneso esicashunwe abahlinzeki baseYurophu.

Icala lesi-2: "Isikhali sokubulala ngokushesha" se-e-commerce ebukhoma

Indawo yokubonisa yendabuko yesitudiyo sobucwebe bekhanda inkulu futhi kunzima ukuyiqaqa, okuholela ekusebenzeni okuphansi kwendwangu yasensimini. Vuliwe i indlela Ukuthuthukiswa kokupakisha “Ikhithi Yezibuthe Ezisheshayo”:

Ukuhlanganiswa kwamasekhondi angu-5:Zonke izingxenye zixhunywe uzibuthe kazibuthe futhi zingahlakazwa ngaphandle kwamathuluzi;

Ukuzijwayeza kwesimo:Nikeza i-Nordic minimalist, isiShayina esisha namanye amasethi esitayela angu-6, umthamo wokuthwala we-SKU wosuku olulodwa ukhuphuke ngo-40%;

Ukulungiselelwa kwezinto: Ivolumu ngemva kokugoqa yehliswa ngo-65%, konga ngaphezu kuka-$120,000 wempahla yamazwe ngamazwe minyaka yonke.

Umhlahlandlela wokuthenga ubucwebe

-Gwema izingibe ezine

1. Amanani aphansi enkolelo-ze:Izimboni zaseNingizimu-mpumalanga ye-Asia zinikeza amanani aphansi angu-15%, kodwa izindinganiso zokubekezelela zingaxegiswa izikhathi ezi-3;

2. Ukuziba amalungelo empahla: kuyadingeka ukuqinisekisa ubunikazi be-copyright yemidwebo yokuklama ukuvimbela ukuthengiswa kwesibili;

3. Yeqa ukuhlolwa kwefekthri:ukuhlolwa okungalindelekile kwempahla yasefekthri yokuvikela imvelo kanye nezindlela zokuvikela abasebenzi;

4.Isitifiketi esilinganiselwe: Izimakethe zaseYurophu nezaseMelika zidinga ukuthotshelwa kwamazinga okuphepha e-CPSC (US) kanye ne-EN71 (EU).

isifinyezo

Uma okuthi “Kwenziwe e-China” kweqela kokuthi “Kwenziwe e-China”, izinga lokukhetha abakhiqizi bezindawo zokubeka selishintshile lisuka kokuthi “izindleko eziza kuqala” laya kokuthi “i-value symbiosis”. Ngokutshala okujulile kokukhiqizwa kwemithombo kanye nezinzuzo zendawo, ku-On i indlela yokupakisha akufakazeli nje kuphela ukuncintisana komhlaba wonke kwamaketango anikezela ngempahla endawo, kodwa futhi ichaza kabusha incazelo yabahlinzeki bekhwalithi - akuyena nje umkhiqizi, kodwa futhi ungumsunguli ngokubambisana wesipiliyoni sokudayisa umkhiqizo. Ngokuzayo, ngokuthuthukiswa kokugqokwa okuhlakaniphile nobuchwepheshe be-meta-universe, amathuluzi okubonisa azoshintsha abe yisango elikhulu lokuxhuma umhlaba obonakalayo nowangempela, futhi amabhizinisi okukhiqiza aseShayina ahole kulolu shintsho.